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China Import and Export Fair (Canton Fair)
Discover global trade opportunities at the Canton Fair
Author:
China Import and Export Fair (Canton Fair), established in 1957, is held biannually in Guangzhou every spring and autumn. As China’s longest-running, largest, and most comprehensive international trade event, it is hailed as the “barometer of China’s foreign trade” and the “No. 1 Exhibition in China.”

- Organizers: Co-hosted by China’s Ministry of Commerce and the Guangdong Provincial Government and organized by the China Foreign Trade Centre.

- Venue: Pazhou Island, Haizhu District, Guangzhou, with a total construction area of 1.1 million square meters and an indoor exhibition area of 338,000 square meters (expanded ot 620,000 square meters post-upgrade).

- Core Functions: Primarily focuses on export trade, while integrating import services, technology collaboration, cultural exchange, and supporting services like inspection, logistics, and consulting.

Phases and Themes
The Canton Fair is divided into three phases, each highlighting distinct themes
- Phase 1: (October 15-19, 2024): Focuses on “Advanced Manufacturing,” showcasing cutting-edge technologies in new energy, intelligent vehicles, industrial automation, and electronics (e.g. bionic hands, foldable TVs).
- Phase 2: (October 23-27, 2024): Centers on “Quality Home Living,” featuring innovative and eco-friendly products in construction materials, furniture, and decorative items.
- Phase 3: (October 31-November 4, 2024): Highlights “Better Life,” covering health and leisure products, maternity and baby supplies, and fashion apparel aligned with consumer trends.

Exhibitors and Products
- Exhibitors: Over 45,000 companies participate online and offline, including 8,000+ specialized, sophisticated, and innovative enterprises.
- Innovative Products: Showcases smart home devices, green technologies, and customized solutions.
- Online Platform: Hosts a six-month virtual exhibition (September 16, 2024-March 15, 2025), displaying 3 million products with real-time supplier-buyer matching.

Key Advantages and Highlights
Global Influence
- Attracts buyers from 200+ countries/regions. For example, the 135th session drew 246,000 offline overseas buyers and 408,000 online visitors, with transaction value up 10.7% year-on year.
- Expands outreach through roadshows in Saudi Arabia, UAE, and other markets.

Diverse Supporting Events
- Hosts 200+ “Trade Bridge” matchmaking events, 400+ product launches, and forums on trade digitization and market trends.
- Features the “Canton Fair Design Innovation Awards” to foster design-manufacturing integration.
Convenient Services
- Mobile app for instant communication and meeting scheduling.
- Remote registration for overseas buyers via airports and hotels.
IP Protection
- Robust intellectual property rights (IPR) protection system, praised by global brands like Dyson and Nike.

Roles and Significance
Economic Driver
Helps Chinese businesses expand globally and promotes trade balance (import exhibitions have attracted 17,000+overseas companies from 100+ countries).
Technology Exchange
Facilitates collaboration between “Chinese manufacturing” and global design via the Product Design and Trade Promotion Center (PDC).
Cultural Gateway
Showcases China’s economic achievements and fosters cross-cultural exchange.

Future Development
Digitalization
Enhanced online-offline integration for efficient procurement.
Global Expansion
Strengthens presence in emerging markets (e.g. Middle East). The 137th session (April 2025) aims to attract 43,000+ exhibitors.

The Canton Fair remains a vital hub for global trade and a symbol of China’s openness. For exhibitor lists or participation details visit www.cantonfair.org.cn
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